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In 1961, Cream of Wheat was acquired by the National Biscuit Co. (later renamed Nabisco) for US$30 million. [3] Philip Morris Companies acquired Nabisco and with it Cream of Wheat in 2000 and merged it with its Kraft Foods subsidiary. Kraft closed Cream of Wheat's Minnesota plant in 2002, relocating production to other Kraft facilities. [6]
Claimed likeness on Cream of Wheat box Frank L. White ( c. 1867 – February 15, 1938) was an American chef whose likeness, known as " Rastus ," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.
Cream of Wheat could soon become the latest recognizable food brand to alter the image on its boxes due to concerns of racial insensitivity, which would follow moves made by Aunt Jemima and others.
Examples of the design of a Mrs. Butterworth's bottle. These in particular were created for Stop & Shop's 100th anniversary. In 2020, following protests over systemic racism, Conagra Brands announced that it would review the shape of their bottles, as critics viewed them as an example of the "mammy" stereotype. [7]
Cream of Wheat and Mrs. Butterworth are the latest brands reckoning with racially charged logos.
B&G Foods Inc. is offering a free sample of its Cream of Wheat hot cereal. You can choose between Original, Maple Brown Sugar, Cinnamon Swirl, Apples & Cinnamon, and Strawberries & Cream.Click ...