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Reddy Kilowatt made his first published appearance on March 14, 1926, in an advertisement in The Birmingham News for the Alabama Power Company (APC). The character was the brainchild of the company's 40-year-old commercial manager, Ashton B. Collins Sr. [3]
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In the 1980s, after watching a salvage operation, Bob Rosenzweig started the reproduction and selling of his faux-antique bulbs. [9] These vintage-style light bulb reproductions were sold mostly to collectors and prop houses, and continued until the turn of the 21st century when new regulations banned low-efficiency lighting in many countries.
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