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Restaurant ratings identify restaurants according to their quality, using notations such as stars or other symbols, or numbers. Stars are a familiar and popular symbol, with scales of one to three or five stars commonly used. Ratings appear in guide books as well as in the media, typically in newspapers, lifestyle magazines and webzines ...
A Harvard Business School study published in 2011 found that each "star" in a Yelp rating affected the business owner's sales by 5–9%. [ 131 ] [ 132 ] A 2012 study by two University of California, Berkeley economists found that an increase from 3.5 to 4 stars on Yelp resulted in a 19% increase in the chances of the restaurant being booked ...
Restaurant guides and reviewers often use stars in restaurant ratings. The Michelin system reserves star for exceptional restaurants, and gives up to three; the vast majority of recommended restaurants have no star at all. Other guides now use up to four or five stars, with one-star being the lowest rating.
Zagat guide ratings are on a five-point scale, 5 being the highest and 1 is the lowest, with component ratings for defined areas, e.g., for restaurants, including food, decor, and service (with cost also being estimated). [9]
A Forbes Travel Guide Five-Star rating is a considerable honor, with only 323 hotels, 102 spas and 74 restaurants receiving the top honor in 2022. [4] The ratings serve as a certification mark , in that Mobil had registered trademarks for the phrases and designs indicating each star rating level, and allowed only rated establishments to display ...
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