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Princess cut diamond set in a ring. The princess cut (technical name 'square modified brilliant') is a diamond cut shape often used in engagement rings. The name dates back to the 1960s, while the princess cut as it exists was created by Betazel Ambar, Ygal Perlman, and Israel Itzkowitz in 1980.
The diamond cut planning stage is a complex process that requires the cutter to work with unique rough stones. Very often, the location of the inclusions in a rough stone will determine the type of shape to which a diamond may be cut. For economic reasons, most diamonds are cut to retain weight instead of maximizing brilliance. [2]
For example, the step cut baguette—which accentuates a diamond's luster, whiteness, and clarity but downplays its fire—was all the rage during the Art Deco period, whereas the mixed Princess cut—which accentuates a diamond's fire and brilliance rather than its luster—began being used during the 1960s and really gained populraity in the ...
An example of this is the marquise cut diamond which was popular in the 1970s to 1980s. In later decades, jewelers had little success in selling this shape in comparison to other shapes like the oval or pear shape. [citation needed] The marquise can be cut into an oval diamond by any diamond cutter with a loss of 5 to 10% in total weight.
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