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Firebase offers free and unrestricted analytics tools to assist the user gain insights into the 'ad click' & 'application usage' of end customers. In conjunction with other Firebase features, Firebase Analytics allows the user to explore and use on a range of functionalities such as click-through rates to app crashes. [16]
Google Cloud Messaging (GCM) was a mobile notification service developed by Google that enables third-party application developers to send notification data or information from developer-run servers to applications that target the Google Android Operating System, as well as applications or extensions developed for the Google Chrome web browser.
Apple Push Notification service (APNs), previously known as Apple Push Service (APS), is a platform notification service created by Apple Inc. that enables third party application developers to send notification data to applications installed on Apple devices. The notification information sent can include badges, sounds, newsstand updates, or ...
Push notifications are mainly divided into two approaches, local notifications and remote notifications. [23] For local notifications, the application schedules the notification with the local device's OS. The application sets a timer in the application itself, provided it is able to continuously run in the background.
Firebase's first product was the Firebase Realtime Database, an API that synchronizes application data across iOS, Android, and Web devices, and stores it on Firebase's cloud. The product assists software developers in building real-time, collaborative applications.
To create applications with advanced functionalities such as advertisements, push notifications, etc; most application software developers use specific software development kits. Some SDKs are required for developing a platform-specific app. For example, the development of an Android app on the Java platform requires a Java Development Kit.
Google Allo was an instant messaging mobile app by Google for the Android and iOS mobile operating systems, with a web client available in some web browsers. It closed on March 12, 2019. The app used phone numbers as identifiers, allowing users to exchange messages, files, voice notes, and images.
Android Cloud to Device Messaging (commonly referred to as Cloud to Device Messaging), or C2DM, is a defunct mobile notification service that was developed by Google and replaced by the Google Cloud Messaging service. It enabled developers to send data from servers to Android applications and Chrome extensions.