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Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.
In 1995, the Coca-Cola Company won an injunction against the Polar Corporation, a family-run soft-drink company, for running an advertisement in which a polar bear threw away a can of Coca-Cola. The court ruled that the Polar Corporation could continue to use the polar bear character, but that it could not show it throwing away Coca-Cola. [5]
The advertisement features its famous animated polar bears along with AI-generated people and other wildlife. There are also AI-generated Coca-Cola trucks driving through winter wonderland in the ad.
The Polar Bears is a 2012 animated short film presented by The Coca-Cola Company, produced by Ridley Scott, written by David Reynolds, and directed by John Stevenson. [1] The film features the voices of Lin-Manuel Miranda , Armie Hammer , Jonathan Adams , and Megyn Price .
Jeremy Allen White’s Carmy in FX’s hit series “The Bear” has influenced people into $95 white t-shirts and classic blue aprons and even the gel he uses to achieve his swoon-worthy curls.
The Real Bears is an anti-soft-drink advertising campaign by the Center for Science in the Public Interest, which debuted in October 2012.It is a parody of the Coca-Cola Company's ad campaigns depicting polar bears, in particular the "Open Happiness" ads, and was produced with the help of Alex Bogusky.