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Package from a Singapore outlet, c. 2007. The Famous Amos cookie brand has gone through four package designs. The original package consisted of a round, tin metal box, similar to the blue packages of a European brand of cookies, except that Famous Amos's package was white, and with a photo of what seemed to be a large chocolate chip cookie spinning on Wally Amos's finger.
Amos was born July 1, 1936, to Wallace and Ruby Amos. [1] He was born and raised in Tallahassee, Florida, until he was 12 years old. [2] When his parents divorced, he moved to New York City with his aunt, where he enrolled at the Food Trades Vocational High School.
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The Famous Amos stores’ success was swift, becoming a magnet for celebrities, counterculture figures and children’s birthday parties. Wally Amos became a pioneer in the upscale cookie business.
Famous Amos sold $300,000 worth of cookies its first year and reached $12 million in revenue by 1982. Due to mismanagement and financial struggles, Amos gradually sold off equity stakes in Famous ...
Wallace "Wally" Amos, Jr., founder of the "Famous Amos" cookies known the nation over, died peacefully on Wednesday, his family said.
Around the same time (1989–90), a French version of the ad campaign was produced for Quebec; however, no promotion was attached. [ 26 ] The order given in this version was sandwiches, other lunch/dinner items, dessert items, drinks, and breakfast.
Sarah Amos said that after parting ways with Famous Amos, he stopped baking for about two years. After rediscovering a love of baking, he launched the Hawaii business, Chip & Cookie, in 1991.