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Series of BFGoodrich off-road tires. BFGoodrich is an American tire brand. Originally part of the industrial conglomerate Goodrich Corporation, it was acquired in 1990 (along with Uniroyal, then The Uniroyal Goodrich Tire Company) by the French tire maker Michelin. BFGoodrich was the first American tire manufacturer to make radial tires.
In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into purchasing a product.
The Goodrich Corporation, formerly the B.F. Goodrich Company, was an American manufacturing company based in Charlotte, North Carolina.Founded in Akron, Ohio in 1870 as Goodrich, Tew & Co. by Dr. Benjamin Franklin Goodrich, the company name was changed to the "B.F. Goodrich Company" in 1880, to BFGoodrich in the 1980s, and to "Goodrich Corporation" in 2001.
Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time. Researchers Farhangmehr and Brito reviewed the definitions of sales promotions in marketing texts and journals and identified a set of common characteristics of sales ...
Benjamin Goodrich, a physician and industrialist who founded what became the B.F. Goodrich Company, a tire and rubber manufacturer; Goodrich Corporation, an aerospace manufacturer and defense company that is descended from the former B.F. Goodrich Company; BFGoodrich, a brand of tires produced and sold by Michelin
These promotional strategies, including rebates, employee pricing and 0 percent financing, have boosted sales but have also cut into profits. More importantly such promotions drain the automaker's cash reserves in the near term while in the long run the company suffers the stigma of selling vehicles because of low price instead of technical merit.
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