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For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
In general, pathos refers to the use of an emotional appeal. The term "corporate pathos" describes the use of emotional arguments alongside rational explanations for organizations to convince audiences of their given position. [3] The corporate pathos technique is used by businesses facing a crisis and an angry public.
The narrative paradigm incorporates both the pathos and logos form of rhetoric theory. Rhetoric theory was formulated by Aristotle. [45] He defines rhetoric as: the available means of persuasion. [9] It includes two assumptions. Firstly that effective public speakers must consider their audience. Secondly that effective public speakers supply ...
It will be a less spirited Super Bowl. Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic ...
For example, if a presidential candidate has a long history of philanthropy, he or she will invent an argument that demonstrates personal good character in order to convince the audience that he or she is the best candidate for office. Pathos represents an appeal to the audience's emotions. [10]
India does not want to give any signal that it is protectionist, the top bureaucrat in the finance ministry said, after slashing import duties on high-end motorcycles, amid U.S. President Donald ...
Tom Cruise in ‘Collateral’, ‘Mission: Impossible: Dead Reckoning’ and ‘Tropic Thunder’ (iStock/Paramount)