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  2. Five-paragraph essay - Wikipedia

    en.wikipedia.org/wiki/Five-paragraph_essay

    The five-paragraph essay is a format of essay having five paragraphs: one introductory paragraph, three body paragraphs with support and development, and one concluding paragraph. Because of this structure, it is also known as a hamburger essay , one three one , or a three-tier essay .

  3. Wikipedia : Manual of Style/Lead section

    en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/...

    The lead should stand on its own as a concise overview of the article's topic. It should identify the topic, establish context, explain why the topic is notable, and summarize the most important points, including any prominent controversies. [B] The notability of the article's subject is usually established in the first few sentences.

  4. Journal of Marketing Education - Wikipedia

    en.wikipedia.org/wiki/Journal_of_Marketing_Education

    The Journal of Marketing Education is a triannual peer-reviewed academic journal that publishes papers on marketing education. It is a member of the Committee on Publication Ethics (COPE) and committed to ethical practices in publishing. The editor-in-chief is Donald R. Bacon (Boise State University).

  5. Academic writing - Wikipedia

    en.wikipedia.org/wiki/Academic_writing

    Academic style has often been criticized for being too full of jargon and hard to understand by the general public. [11] [12] In 2022, Joelle Renstrom argued that the COVID-19 pandemic has had a negative impact on academic writing and that many scientific articles now "contain more jargon than ever, which encourages misinterpretation, political spin, and a declining public trust in the ...

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  8. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    One important objective of marketing communications is to develop a strong, unique brand identity that allows the brand to be positioned separately from its competition. Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ".

  9. First-year composition - Wikipedia

    en.wikipedia.org/wiki/First-year_composition

    Since the late nineteenth century, college courses on composition have become increasingly common in American higher education. [7] The German model of "rigorous 'scientific' philology and historical criticism" influenced instruction that caused the research paper to become a staple in first-year composition. [8]