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Eicher Motors Limited is an Indian multinational automotive company that manufactures motorcycles and commercial vehicles, headquartered in New Delhi. Eicher is the parent company of Royal Enfield, a manufacturer of middleweight motorcycles. It also manufactures Eicher branded trucks and buses, under a joint venture with Volvo Group. [3]
Licensed from the original English Royal Enfield by Madras Motors, the company is now a subsidiary of Eicher Motors, an Indian automaker. [5] The company makes classic-looking motorcycles including the Royal Enfield Bullet, Classic 350, Royal Enfield Thunderbird, Meteor 350, Classic 500, Interceptor 650, Continental, Hunter 350 and many more.
In July 2012, Eicher Motors and Polaris Inc. formed a 50:50 joint venture (JV) to manufacture vehicles in India. [5] [6] This JV was formed with an initial investment of ₹ 350 crore (equivalent to ₹ 660 crore or US$76.2 million in 2023) and the new company was named "Eicher Polaris Pvt. Ltd."
Before he joined Eicher Motors, his father, Vikram, sent him to Europe to interact with Royal Enfield motorcycle importers in the continent. [11] Lal joined Eicher Motors in 1999, working in various capacities in the Eicher tractor division and he also created the company's geographic information system and maps division. [9]
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