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The View-Master brand name eventually came to be recognized by 65% of the world's population, but Gruber disliked the name, believing that it sounded too much like Toast-Master, Mix-Master or some other kitchen appliance. [5] The View-Master was introduced at the 1939 New York World's Fair, marked "Patent Applied For".
The company was purchased in 1951 by Sawyer's—the manufacturer of the View-Master—because Tru-Vue had an exclusive contract to make children's filmstrips based on Disney characters. [3] Tru-Vue moved at that time from Rock Island, Illinois, to Beaverton, Oregon, [ 4 ] near where Sawyer's had built a new plant, and for a few years was a ...
The View-Master, a device for viewing 3-D images (also known as stereo images) on a paper disk, was invented in 1939 by William Gruber, a Portland, Oregon, photographer.A business arrangement was made, and the devices came to be manufactured by Sawyer's, Inc.
The View-Master Personal Stereo Camera was a 35mm film camera designed to take 3D stereo photos for viewing in a View-Master.First released in 1952, the camera took 69 pairs of photos on a 36-exposure roll of 35mm film, taking one set while the film was unwound from the canister, and another set while it was rewound.
The card image is magnified, offering a wider field of view and the ability to examine the detail of the photograph. The viewer provides a partition between the images, avoiding a potential distraction to the user. A stereo transparency viewer is a type of stereoscope that offers similar advantages, e.g. the View-Master.
View-Master Interactive Vision is an interactive movie VHS console game system, [2] introduced in 1988 and released in the USA in 1989 by View-Master Ideal Group, Inc. [3] The tagline is "the Two-Way Television System that makes you a part of the show!"
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