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A good luck charm is an amulet or other item that is believed to bring good luck. Almost any object can be used as a charm. Coins, horseshoes and buttons are examples, as are small objects given as gifts, due to the favorable associations they make. Many souvenir shops have a range of tiny items that may be used as good luck charms.
Apotropaic observances may also be practiced out of superstition or out of tradition, as in good luck charms (perhaps some token on a charm bracelet), amulets, or gestures such as crossed fingers or knocking on wood. Many different objects and charms were used for protection throughout history.
The first charm bracelets were worn by Assyrians, Babylonians, Persians, and Hittites and began appearing from 600 – 400 BC. [3] For example, Queen Victoria wore charm bracelets that started a fashion among the European noble classes. She was instrumental to the popularity of charm bracelets, as she “loved to wear and give charm bracelets.
An amulet, also known as a good luck charm or phylactery, is an object believed to confer protection upon its possessor. The word "amulet" comes from the Latin word amuletum, which Pliny's Natural History describes as "an object that protects a person from trouble". Anything can function as an amulet; items commonly so used include statues ...
An advertising company employed by General Mills and Company suggested marketing the new cereal around the idea of charm bracelets. [3] Thus, the charms of Lucky Charms were born. Lucky Charms was the first cereal to include marshmallows in the recipe. These pieces are called "marshmallow bits", or "marbits", due to their small size.
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