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H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational fashion retailer headquartered in Stockholm. Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and ...
Between 1960 and 1979, the company rapidly expanded, with 42 stores across Europe, and began producing clothing for women, men, and children. [15] The foundation for expansion into the global market was laid in the 1980s when H&M acquired Rowells, a Swedish mail order company, and used its networks to sell fast fashion by catalog and mail order ...
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In 2018 the fashion retailer H&M ended up with $4.3 billion of unsold merchandise. [62] Other retailers, such as Patagonia, have made efforts to create more sustainable clothing by using eco-friendly materials, such as organically-farmed cotton and polyester made from recycled plastic bottles. [63] [64]
In addition, since the mid-1990s, a number of clothing companies have been established to sell skirts specifically designed for men. These include Macabi Skirt in the 1990s, Menintime in 1999, Midas Clothing in 2002 [53] and Skirtcraft in 2015. [54] In 2010, the fashion chain H&M featured skirts for men in its lookbook. [55]
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing (styles and trends) as signifiers of social status, self-expression, and group belonging.