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  2. Financial ratio - Wikipedia

    en.wikipedia.org/wiki/Financial_ratio

    Liquidity ratios measure the availability of cash to pay debt. [3] Efficiency (activity) ratios measure how quickly a firm converts non-cash assets to cash assets. [4] Debt ratios measure the firm's ability to repay long-term debt. [5] Market ratios measure investor response to owning a company's stock and also the cost of issuing stock. [6]

  3. Industry average - Wikipedia

    en.wikipedia.org/wiki/Industry_average

    Resource to access industry financial ratios and other research statistics, competitive market analysis etc. Key Business Ratios; Provides access to industry benchmarking data, financial ratios for both public and private organizations. Along with industry balance sheet and income statement, organized financial ratios.

  4. Financial statement analysis - Wikipedia

    en.wikipedia.org/wiki/Financial_statement_analysis

    Financial statement analysis (or just financial analysis) is the process of reviewing and analyzing a company's financial statements to make better economic decisions to earn income in future. These statements include the income statement , balance sheet , statement of cash flows , notes to accounts and a statement of changes in equity (if ...

  5. Return on marketing investment - Wikipedia

    en.wikipedia.org/wiki/Return_on_marketing_investment

    Ambler, Tim., Marketing and the Bottom Line (2004) FT Press. ISBN 0-273-66194-9; Aspatore Books Staff, Improving Marketing ROI: Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact (2006) Aspatore Books. ISBN 1-59622-434-7; Lilien, Gary L., Rangaswamy, Arvind, Marketing Engineering (2004) Trafford ...

  6. RFM (market research) - Wikipedia

    en.wikipedia.org/wiki/RFM_(market_research)

    Alternatively, categories can be defined for each attribute, e.g. recency might be broken into three categories: customers with purchases within the last 90 days; between 91 and 365 days; and longer than 365 days. Such categories may be derived from business rules or using data mining techniques to find meaningful breaks.

  7. Category:Financial ratios - Wikipedia

    en.wikipedia.org/wiki/Category:Financial_ratios

    This category has the following 2 subcategories, out of 2 total. ... Pages in category "Financial ratios" ... Dividend payout ratio; Dividend yield; DuPont analysis; E.

  8. Category:Marketing analytics - Wikipedia

    en.wikipedia.org/wiki/Category:Marketing_analytics

    Pages in category "Marketing analytics" ... (marketing) Category performance ratio; Churn rate; ... Market share analysis; Marketing accountability;

  9. Category performance ratio - Wikipedia

    en.wikipedia.org/wiki/Category_performance_ratio

    Category Performance Ratio = PCV (%) ÷ ACV (%) [1] If a distribution network’s category performance ratio is greater than 1, then the outlets comprising that network perform comparatively better in selling the category in question than in selling other categories, relative to the market as a whole. [1]