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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

3. LinkedIn - Wikipedia

   en.wikipedia.org/wiki/LinkedIn

   LinkedIn allows professionals to build exposure for their brand within the site itself and on the World Wide Web as a whole. With a tool that LinkedIn dubs a Profile Strength Meter, the site encourages users to offer enough information in their profile to optimize visibility by search engines. It can strengthen a user's LinkedIn presence if ...

4. Online presence management - Wikipedia

   en.wikipedia.org/wiki/Online_presence_management

   Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...

5. Social media optimization - Wikipedia

   en.wikipedia.org/wiki/Social_media_optimization

   Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

6. Social profiling - Wikipedia

   en.wikipedia.org/wiki/Social_profiling

   Social profiling is the process of constructing a social media user's profile using his or her social data.In general, profiling refers to the data science process of generating a person's profile with computerized algorithms and technology. [1]

7. Strikingly - Wikipedia

   en.wikipedia.org/wiki/Strikingly

   In early 2014, Strikingly also launched its one-click site builder with Facebook and LinkedIn, allowing users to build mobile optimized web pages quickly. [11] The builder pulls information like profile pictures, location, contact information, and work experience from the social media page to create a mobile optimized website. [5] [11] [12] [13]