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Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
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Monster Energy is a brand of energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. [1] As of 2022, Monster Energy had a 30.1% share of the American energy drink market, [ 3 ] the second-highest after Red Bull .
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Burn is an energy drink owned and distributed by Monster Beverage Corporation, carrying the official tagline "Fuel your fire". Burn is distributed in more than 80 countries. Burn is distributed in more than 80 countries.
About 48% of the calls of kids drinking energy drinks in 2023 were reported as unintentional chugs, with the rate of cases almost doubling for 6-year-olds and 12-year-olds.