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In the 1940s and 50s, tobacco was a major radio sponsor; in the 1950s and 60s, they became predominantly involved in television. [29]: 100 In the United States, in the 1950s and 1960s, cigarette brands frequently sponsored television shows—notably To Tell the Truth and I've Got a Secret. Brand jingles were commonly used on radio and television.
1958 advertisement for L&M cigarettes, promoting the brand's "exclusive filtering action". The tar derby is the period in the 1950s marked by a rapid influx in both cigarette advertising focused on tar content measurements to differentiate cigarettes and brand introduction or repositioning focusing on filter technology.
In 1976, the American Tobacco Company introduced Tareyton Light cigarettes. In the new advertisements, men and women appeared with "white eyes", and the slogan was adjusted to "Us Tareyton smokers would rather light than fight!" The two slogans would be used to sell the two separate variations until 1981, when market value declined. [citation ...
During market research in the 1950s, men indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women. [10] The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett. Most filtered cigarette advertising sought to make ...
Lawyers argued that R.J. Reynolds was negligent in informing consumers of the addictive dangers of tobacco. DYR A Florida jury thought so and has just awarded a widow of a lung cancer victim $24 ...
Gray listened to advertising employees from the William Esty Co., and the slogan "Winston tastes good like a cigarette ought to" was considered, then replaced by the more succinct "Winston tastes good like a cigarette should." [5] The first print ad appeared in the Pittsburgh Post-Gazette in September 1954, [6] with an ad in Life following the ...
A Frank Statement to Cigarette Smokers. A Frank Statement to Cigarette Smokers was a historic first advertisement in a campaign run by major American tobacco companies on January 4, 1954, to create doubt by disputing recent scientific studies linking smoking cigarettes to lung cancer and other dangerous health effects.
In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback ...