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v. t. e. International business refers to the trade of Goods and service goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale. It involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and ...
Global marketing is defined as “ marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". [1][2] Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and ...
Multicultural marketing, also known as ethnic marketing, is a strategic approach in marketing aimed at specific ethnic audiences distinct from the majority culture within a country, often referred to as the "general market." This practice leverages the unique cultural attributes of ethnic groups —including language, traditions, celebrations ...
The country-of-origin effect (COE), also known as the made-in image and the nationality bias, [1] is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling, which may refer to where: a brand is based, a product is designed or manufactured, or other forms of value-creation aligned to a country. [2]
EPG Model is an international business model including three dimensions – ethnocentric, polycentric and geocentric. It has been introduced by Howard V. Perlmutter within the journal article "The Tortuous Evolution of Multinational Enterprises" in 1969. [1] These three dimensions allow executives to more accurately develop their firm's general ...
Hot, Flat, and Crowded. The World Is Flat: A Brief History of the Twenty-First Century is a 2005 book by American political commentator Thomas L. Friedman. It analyzes globalization in the early 21st century, suggesting that the world has a level playing field where countries, companies, and individuals need to remain competitive in a global ...
A global strategy involves thinking in an integrated way about all aspects of business-its suppliers, production sites, markets, and competition. It involves assessing every product or service from the perspective of both domestic and international market standards. It means embedding international perspectives in product formulations at the ...
Economic globalization refers to the widespread international movement of goods, capital, services, technology and information. It is the increasing economic integration and interdependence of national, regional, and local economies across the world through an intensification of cross-border movement of goods, services, technologies and capital ...