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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
He released a line of Ed Hardy perfumes for men and women. [13] In 2012, he appeared on an episode of Sweden's Next Top Model. [14] In 2011 Christian Audigier sold Ed Hardy to Iconix Brand Management Group. [15]
Henri Bendel, Inc. (pronounced BEN-del), established in 1895, [3] was a women's department store based in New York City which in its later history sold women's handbags, jewelry, luxury fashion accessories, home fragrances, chocolate and gifts. [4] Its New York City store was located at 10 West 57th street.
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Perfume formulas 1910. Eau de toilette is a weaker concentration of fragrance than perfume. [10] [11] The concentration of aromatic ingredients is typically as follows (ascending concentration): Splash and after shave: 1–3% aromatic compounds; Eau de Cologne (EdC): Citrus type perfumes with about 2–6% perfume concentrate aromatic compounds [12]