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Vera Bradley launched in 1982, after co-founders Patricia R. Miller and Barbara Bradley Baekgaard were at the airport and noticed how drab all the luggage options on display were.
Vera Bradley store interior, Jefferson Pointe in Ft. Wayne, IN. Vera Bradley Designs was incorporated on November 15, 1982. The majority of bags were initially sold through small shops as well as Marshall Field's. The business did not have issues with selling the bags, but did encounter difficulty keeping up with the demand.
[10] [independent source needed] In 2010, the year Vera Bradley went public, [11] [12] Barbara Bradley Baekgaard became Chief Creative Officer of Vera Bradley. [13] In August 2017, she stepped down as Chief Creative Officer of Vera Bradley, succeeded by Beatrice Mac Cabe, but remained active with the Vera Bradley Foundation for Breast Cancer. [14]
JanSport is an American brand of backpacks and collegiate apparel, now owned by VF Corporation, one of the world's largest apparel companies. [1] JanSport is the world's largest backpack maker. Nearly half of all small backpacks sold in the United States are produced by JanSport and its sister brand The North Face, also owned by VF Corporation. [2]
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