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Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.
A key difference is that the greater 'social good' is the principal consideration in social marketing while social benefits are one of a number of considerations in societal marketing. On the other hand, social marketing is a sub-branch of marketing that began in 1971, with the publication of an article by Kotler and Zaltman, emphasising a ...
The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses also on technical and ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
David Joseph Schwartz, Jr. (March 23, 1927 – December 6, 1987) [1] was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959. [ 2 ] [ 3 ] He was a professor of marketing, chairman of the department, and Chair of Consumer Finance at Georgia State University .
David J. Cooper is a Professor of Accounting at the University of Alberta, Canada. He is the co-founder, along with Anthony Tinker, of the academic journal Critical Perspectives on Accounting and is also a long-time associate editor of Accounting, Organizations and Society .
David J. Gunkel (born September 9, 1962) is an American academic and Presidential Teaching Professor of Communication Studies at Northern Illinois University. [1] He teaches courses in web design and programming, information and communication technology (ICT), and cyberculture .
David J. Weiss is an American psychometrician who has made significant contributions to the field of psychometrics. Alongside Fredric M. Lord, Weiss is considered a pioneer in the development and application of computerized adaptive testing [1] Weiss earned his bachelor's degree in psychology from the University of Pennsylvania in 1959.