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Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%- Colombian coffee from coffee blended with beans from ...
Television commercials shown in North America in the 1960s featured Juan Valdez in the coffee fields with his faithful mule, painstakingly selecting and hand-picking the ripest beans. [ 4 ] During the 1960s and 1970s, the Colombian Coffee Federation opened some outlets in Argentina and Spain , but those were closed before 1985.
Juan Valdez drinks Costa Rican coffee (Spanish: Juan Valdez bebe café de Costa Rica) is a slogan, implying that Juan Valdez, a fictional character created by the Federación Nacional de Cafeteros de Colombia (Fedecafé), drinks coffee from Costa Rica. At one time, it was used on bumper stickers in Costa Rica. [1]
2. Baking and Bonding. During the pandemic, baking became a cultural obsession. Those who had hardly set foot in a kitchen suddenly began cultivating their own sourdough starters—and for good ...
Its first trademark, "Juan Valdez", was registered with the USPTO back in 1960, and the word mark for "100% Colombian coffee" was registered in 1969. The letters and stylized form of the name "Juan Valdez" is internationally protected through the Madrid system, and registered in many countries including the European countries and United States ...
All hope is not dead for Donald Trump’s Republican rivals, but anyone seeking to emerge as a genuine challenger must soon begin to coalesce opposition to the ex-president to slow his chase ...