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Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain. [14] Beko is a partner of the Spanish football club FC Barcelona [15] since 2014 and Turkish football club Beşiktaş JK [16] (having previously been their shirt sponsor from 1988 to 2004 [17]) and Turkmen football club FC HTTU. [18]
To increase brand recognition, Beko became the sponsor of Watford F.C. during the 2007-2008 and the 2008–2009 seasons. Beko has also been among the sponsors of FC Barcelona since 2014. [18] In 2011, Arçelik acquired South Africa’s largest appliance maker Defy from Franke for $327M. [19]
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In July 2019, Whirlpool finally issued a recall for the appliances, stating that up to 800,000 machines would either be replaced or repaired. In December 2019, Whirlpool announced a safety recall for certain models of Hotpoint and Indesit washing machines manufactured between 2014 and 2018, due to faulty door interlocks that could cause the ...
Appliances are sold under the company's own brands Gorenje, Asko, Mora, Atag, Pelgrim, Etna, Körting and Sidex, and are produced in the main production facility in Velenje as well as at the cooking appliances plant Mora Moravia in Mariánské Údolí (Czech Republic) and at the fridge-freezer plant in Valjevo (Serbia).
It began producing gas stoves in 1956, adding electric stoves in 1975, and induction cooktops in 2005. Bertazzoni's appliances are based on designs, and produced in colors, inspired by the automotive industry in Italy. Besides ovens and cooktops, the company also markets refrigerators, dishwashers and a number of other kitchen appliances.