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One collaboration led Lugz to its first ever celebrity-endorsed, "Funk Master Flex" urban driving shoe. [2] Then, a collaborative line with hip-hop artist, Bryan "Baby" Williams, aka "Birdman" soon followed, [3] in addition to other endorsers including, Snoop Dogg, Orange County Choppers, and athletes from UFC and MMA. [4] [5]
The hip hop fashion trends of the 2000s were all over the place and changed constantly, starting with the baller-type image. Michael Jordan's cover on Sports Illustrated was significant in hip-hop fashion because he was able to influence millions of people into the direction of baggy shorts, baggy tops, and gold chains. There have been other ...
Hip hop group Run-DMC wore regular street clothes on stage instead of traditional pop-standard costuming. The trio continued to wear Superstars on their US concert tour, which in turn increased sales. Responding to an anti-sneaker rap song by Jerrald Deas called "Felon Sneakers", the trio released a song of their own called "My Adidas" in 1986. [4]
FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
Sneakers have been an important part of hip hop (primarily Pumas, Nike, and Adidas) and rock 'n roll (Converse, Vans) cultures since the 1970s. Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Skater culture is also heavily prominent in hip hop fashion, largely attributed to alternative rapper Tyler the Creator and his group OFWGKTA. [320] Models of shoes from Vans – such as the authentics, slip-ons, sk8-his, era, and "old skool" – were popularized in the hip hop community by him and Kanye West. [321]
Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's [a] Yeezy and German sportswear company Adidas.It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers.