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Tide-To-Go is a product packaged in a pen-like format and intended to remove small stains on the spot, without further laundering. [13] In Puerto Rico, [16] the Tide formula is marketed under the name Ace. Since 2012, Tide has sold Tide Pods, a line of laundry detergent pod, making an estimated 15% of sales.
Procter & Gamble originally created laundry pods when they launched Salvo powder detergent tablets in 1960, which later disappeared from the market in 1978. [1] In 2000, Proctor and Gamble released Tide Tabs tablets which were filled with powder detergent.
Laundry pods were advertised as a way to reduce wasted use of powdered and liquid detergent by having precise measurements for a load. For large loads, most brands recommend two pods, with Tide suggesting up to three. Detergent pods cost significantly more than liquid detergent for equivalent laundry loads.
Tide is partnering with NASA to develop laundry detergent suited for astronauts in space. Testing on the International Space Station begins in 2022.
A Tide Pod from 2016. Laundry detergent pods have been in use in the United States since 2010, although their use in Europe began in 2002. [2] [3] During the Academy Awards telecast in 2012, P&G introduced their Tide Pods "in a sparkling, vibrant commercial."
Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder ( washing powder ) and liquid form. While powdered and liquid detergents hold roughly equal share of the worldwide laundry detergent market in terms of value , powdered detergents are sold twice as ...
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