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2. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   Promotional merchandise is rarely bought directly by corporate companies from the actual manufacturers of promotional products. A manufacturer's expertise lies in the physical production of the products, but getting a product in front of potential customers is a completely different skill set and a complex process.

3. Promotional apparel - Wikipedia

   en.wikipedia.org/wiki/Promotional_apparel

   The industry of promotional products has evolved quite a bit to meet the needs of both the producer and seller of the promotional items. Two major organizations play a substantial role within the industry. One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues ...

4. Marketing collateral - Wikipedia

   en.wikipedia.org/wiki/Marketing_collateral

   In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.

5. Promotional mix - Wikipedia

   en.wikipedia.org/wiki/Promotional_mix

   [1] [2] [4] [5] Corporate giveaway items, sometimes called swag, can be included within product samples and distributed to participants at an event for promotional purposes. Public relations or publicity is information about a firm's products and services indirectly carried by a third party. This includes free publicity as well as paid efforts ...

6. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1] [2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.

7. McDonald's Over the Years: From the 1950s to Today - AOL

   www.aol.com/mcdonalds-over-years-1950s-today...

   There are always promotional offerings and limited-edition items at McDonald’s, but one earlier this year created quite a buzz — the return of the wildly popular Szechuan dipping sauce.