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Anamika Khanna (born in Jodhpur, 19 July 1971) is an Indian fashion designer who operates from her studio situated in Kolkata. [1] She has been covered by the Business of Fashion (BOF) for being the Indian designer who has blended traditional Indian textiles and techniques with Western silhouette and tailoring. [1]
Founded in 2014, the brand is known for manufacturing Indian ethnic wear, especially wedding attire. In addition to traditional Indian clothes, Lashkaraa also manufactures jewelry and accessories for women. Lashkaraa products are distributed in more than 40 countries through the company's own website and specialized e-commerce stores. [3]
Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire. [70] Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion. [69] [70]
As well as shops in India, Kumar's company has also opened branches in Paris, London and New York. The London branch closed after three years, in 1999. Her company's annual turnover at the time was the highest of any Indian fashion outlet, estimated at around ₹10 billion.
It was founded in 1970 by husband and wife, John and Faith Singh, with a focus on reviving traditional Rajasthani hand-block or woodcut printing techniques, and the use of natural vegetable dyes. [2] Anokhi works directly with Rajasthani craftspeople, and retails through its 25 stores in India and a few stockists in Europe and the United States .
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