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Two brands of aspirin.Left: a national brand made by Bayer.Right: a private-label brand. Note the price difference and similar boxes. A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses.
The economy in the last few years has decidedly boosted private-label purchases, but the rise in the popularity of store brands actually began back in the early 2000s -- when the economy was still ...
Private label grocery brands are gaining popularity, as more shoppers seek to save money. ... “Economic uncertainties and cost-consciousness drive consumers to opt for more affordable private ...
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name.The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.
BJ's Wholesale Club regularly markets numerous products under its own private labels—including products by Richelieu Foods. [30] It also sells BJ's private-label products, including non-food general merchandise and sundries items, under the Berkley-Jensen name (formerly 'Berkley & Jensen'). [31]
The concept of venture brands is a naming strategy that originates from private labels. Private labels are products or services that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product.
Campbell brands like Cape Cod or Kettle chips have price points that sit between private label and other national brands, which provides an advantage, Spillane said. But it's facing competition ...
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp.This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.