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Freestanding display units in a supermarket. A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves ...
In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
A study in 2002 (Sen et al., 2002) [28] found that clothing retailers will have the most success enticing their customers into their store by focusing on communicating current fashion trends and styling suggesting and ensure that they have a strong store image portrayed in the window display. Sen et al.'s study was an in-depth analysis of the ...
Pipe shelving can also be modified to be used as retail clothing displays and wall shelves. Pipe shelving supports rest on the floor with floor flanges (these need not be attached) and attaches to the wall with flanges that are directed backwards. Many different designs exist and some companies make these shelves for commercial and residential ...
Choice of material is often dictated by the length of time the display unit will be in store. Printed corrugated board is more suited to short-term promotional CDUs due to its relatively low cost and durability of the material, whereas acrylic, metal, wood, etc. are more suitable for longer-term CDU's due to greater durability of those materials.
Retail refers to the activity of selling goods or services directly to consumers or end-users. [2] Some retailers may sell to business customers, and such sales are termed non-retail activity. In some jurisdictions or regions, legal definitions of retail specify that at least 80 percent of sales activity must be to end-users. [3]
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