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A study in 2002 (Sen et al., 2002) [28] found that clothing retailers will have the most success enticing their customers into their store by focusing on communicating current fashion trends and styling suggesting and ensure that they have a strong store image portrayed in the window display. Sen et al.'s study was an in-depth analysis of the ...
Window dressers are retail workers who arrange displays of goods in shop windows or within a shop itself. Such displays are themselves known as "window dressing". They may work for design companies contracted to work for clients or for department stores, independent retailers, airport or hotel shops. Window dresser
Freestanding display units in a supermarket. A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves ...
In the supply chain, merchandising is the practice of making products in retail outlets available to consumers, primarily by stocking shelves and displays. While this used to be done exclusively by the stores' employees, many retailers have found substantial savings in requiring it to be done by the manufacturer, vendor, or wholesaler that ...
From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design , the display stand embodies the use of POP advertising functions.
A shelf (pl.: shelves) [1] is a flat, horizontal plane used for items that are displayed or stored in a home, business, store, or elsewhere. It is raised off the floor and often anchored to a wall , supported on its shorter length sides by brackets , or otherwise anchored to cabinetry by brackets, dowels , screws , or nails .