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One of the most well-known brands, Prime—which raked in $16.2 million in the first quarter of 2024—gained even more visibility after Donald Trump and Elon Musk were recently seen sipping on ...
Energy drinks vary wildly, but often fall within the range of 70 to 200 mg per serving. The source of the caffeine itself also depends on the brand, and it can ultimately impact the nutritional ...
Sen. Charles Schumer, D-N.Y., called on the Food and Drug Administration (FDA) to investigate Prime energy drinks in 2023 because of dangerously high caffeine levels. Schumer alleged in a letter ...
Energy drinks have the effects caffeine and sugar provide, but there is little or no evidence that the wide variety of other ingredients have any effect. [3] Most of the effects of energy drinks on cognitive performance, such as increased attention and reaction speed, are primarily due to the presence of caffeine. [4]
Prime Hydration produces a variety of energy drinks, sports drinks and drink mixes containing varying levels of caffeine, electrolytes and added micronutrients. Prime Energy drinks have generated controversy due to their marketing campaign, which has been criticized for media hype associated with their high concentration of caffeine.
The caffeine content of cola drinks and most energy drinks can be difficult to determine, because in many cases the labels do not indicate the dose per serving. Caffeine doses in these beverages range from 20 to 30 mg in some soft drinks, up to 350 mg or more in some energy drinks.
Logan Paul’s beverage brand PRIME has defended the amount of caffeine in its energy drinks after lawmakers and health experts called on the US Food and Drug Administration to investigate the ...
The energy drink market has exploded in recent years and by 2030 is expected to reach $33 billion. Much of this growth has been attributed to a shift in marketing strategies that now target young ...