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Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant, or a virtual restaurant) or food that has not been specially prepared for direct consumption (e.g., vegetables direct from a farm/garden, fruits, frozen meats. etc).
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Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities [5] These licensees white-labeled the technology and ran the everyday operations. [1] LocalUp operated under this licensing model until 2012, when the company rebranded as OrderUp and switched to a franchising model.
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Online ordering is available in many countries, where some stores offer online menus and ordering. Since 1995, companies such as Waiter.com have their own interfaces where customers order food from nearby restaurants that have partnered with the service. Meal delivery requires special technology and care, since the food items are already cooked ...
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