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Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever. [4] The product is available in sheets or liquid (in concentrate and ready-to-use forms).
Fabric softener reduces the absorbency of textiles, which adversely affects the function of towels and microfiber cloth. [ 7 ] [ failed verification ] Formerly, the active material of most softeners in Europe, the United States, and Japan, was distearyldimethylammonium chloride (DSDMAC) or related quat salts.
Beta-cyclodextrin (HPβCD), derived from corn. The active ingredient in several Febreze products is hydroxypropyl beta-cyclodextrin (HPβCD). The molecule traps and binds volatilized hydrocarbons within its structural ring, retaining malodorous molecules, which reduces their volatility and thus the perception of their scent. [2]
As a result, new productive branches emerged within the company. With diversification underway, the company launched liquid cleansers, creams for skin care, the first shampoo for delicate clothes, and the first fabric softener in Mexico, known as Suavitel.
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Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007 [1] but was subsequently discontinued. [2] Scent beads under the brand Downy have been sold in China since December 2017. [3] Plans to rebrand Lenor as Downy in the UK were dropped in ...