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Kitching in 2016. Alan Kitching RDI AGI Hon FRCA (born 1940) is a practitioner of letterpress typographic design and printmaking. Kitching exhibits and lectures across the globe, and is known for his expressive use of wood and metal letterforms in commissions and limited-edition prints.
A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
At the same time, the transition to digital type and font editors which can be inexpensive (or even open source and free) has led to a great democratization of type design; the craft is accessible to anyone with the interest to pursue it, nevertheless, it may take a very long time for the serious artist to master.
Much imitated was the Thorowgood "grotesque" face of the early 1830s. This was arrestingly bold and highly condensed, quite unlike the classical proportions of Caslon's design, but very suitable for poster typography and similar in aesthetic effect to the (generally wider) slab serif and "fat faces" of the period. It also added a lower-case.
The International Society of Typographic Designers (ISTD) is a professional body run by and for typographers, graphic designers, and educators. The society has an international membership and its aims are to establish and maintain standards of typography and to provide a forum for debate.