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Art Nouveau posters and graphic arts flourished and became an important vehicle of the style, thanks to the new technologies of color lithography and color printing, which allowed the creation of and distribution of the style to a vast audience in Europe, the United States and beyond. Art was no longer confined to art galleries, but could be ...
1900 Louis Vallet poster. Thanks to Art Nouveau art magazines, fairs and, above all, the many poster competitions, the artists became better known and commissions were received. In 1896, for example, a major exhibition of French and foreign posters was held in Reims, attended by the leading illustrators of the day.
The term Art Nouveau was first used in the 1880s in the Belgian journal L'Art Moderne to describe the work of Les Vingt, twenty painters and sculptors seeking reform through art. The name was popularized by the Maison de l'Art Nouveau ('House of the New Art'), an art gallery opened in Paris in 1895 by the Franco-German art dealer Siegfried Bing.
Jules Chéret (31 May 1836 – 23 September 1932) was a French painter and lithographer who became a master of Belle Époque poster art. He has been called the father of the modern poster. He has been called the father of the modern poster.
Our guide to Art Nouveau architecture explores the late 19th-century movement known for flowing lines and organic forms and how it influenced the culture.
In 1895, Mucha produced the poster for Gismonda, a play starring Sarah Bernhardt. Bernhardt highly admired Mucha's work, commissioning a six-year contract with him. [1] The style employed in Gismonda, le style Mucha, became a sensation in Paris and became known as the Art Nouveau movement. [2] Following Gismonda, Mucha attained an influx of work.