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Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes. [ 2 ]
A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus". [1] They primarily exist to provide information to leisure travelers.
The largest MICE event in 2022 attracted 10,000 people from 50 countries, demonstrating the sector's broad international appeal. [9] Thailand is a popular destination for Indian weddings that use MICE facilities as reception venues, [10] some wedding groups surpassing 1500 guests.
SOTC Travel Limited, formerly SOTC Travel Private Ltd as well as Kuoni Travel (India) Pvt. Ltd., is a step-down subsidiary of Fairfax Financial Holdings Group; held through two companies, its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL) and TCIL's subsidiary Travel Corporation (India) Ltd. Established in 1949, it is a travel and tourism company active across travel segments ...
Thailand's MICE revenues in 2004 amounted to 31.7 million baht. [5] The Royal Thai Government established TCEB under the Office of the Prime Minister to be the organization responsible for stimulating MICE in Thailand. One of the bureau's roles is to encourage the inclusion of Thai arts and culture in these events in order to promote the ...
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