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In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
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The Honda Logo is a B-segment supermini manufactured and marketed by Honda from 1996 to 2001, as a three-door and five door hatchback, sharing its platform with the Honda Capa and replacing the second generation Honda City. The Logo was larger than the kei class Honda Life, smaller than the subcompact Honda Civic, and was superseded by the ...
In July 2024, Mitsubishi Motors and Nissan announced a partnership with Honda for the joint development of their future electric models. [59] On 23 December 2024, Honda officially announced an MOU had been entered to merge with Japanese car company Nissan to become the 3rd largest auto company by sales. Mitsubishi Motors, in which Nissan has 24 ...