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  2. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  3. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The 7 Cs Compass Model is a framework in co-marketing (symbiotic marketing). It has been criticized for being little more than the 4 Ps with different points of emphasis. In particular, the 7 Cs inclusion of consumers in the marketing mix is criticized, since they are a target of marketing, while the other elements of the marketing mix are ...

  4. Kenneth R. Andrews - Wikipedia

    en.wikipedia.org/wiki/Kenneth_R._Andrews

    In 1965 the highly influential text-book "Business Policy: Text and Cases" was published, acknowledging Andrews as the author of the text portion. [9] The text portion was also published separately under Andrews' name in 1971. [10]

  5. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  6. Typology of business strategies - Wikipedia

    en.wikipedia.org/wiki/Typology_of_business...

    Miles and Snow identify three types of competitive strategies, those adopted by defender, analyzer and prospector types of organization, and a fourth, non-strategic type of organization, whose competitive behaviour is reactive to the perceived environmental conditions within which it operates. [2]

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  8. Defensive strategy (marketing) - Wikipedia

    en.wikipedia.org/wiki/Defensive_strategy_(marketing)

    Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [1]

  9. Strategic Management Society - Wikipedia

    en.wikipedia.org/wiki/Strategic_Management_Society

    Since its establishment in 1980, The Strategic Management Journal [3] has been the official journal of the Strategic Management Society. [4] It is published in 13 issues per year by Wiley-Blackwell and the editors-in-chief are Rajshree Agarwal (University of Maryland, USA), Mary Benner (University of Minnesota, USA), Vibha Gaba (INSEAD ...