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YouTube unveiled major changes to its partner program on Tuesday, announcing that creators will soon be able to earn ad revenue off of Shorts.
Short-form video has the potential to be a cash cow: Meta said in July that Reels was set to bring in $10 billion in annual advertising revenue. (YouTube, which notched more than $31 billion in ...
YouTube Shorts, created in 2020, is the short-form section of the online video-sharing platform YouTube.. YouTube Shorts focuses on vertical videos that are of less than 180 seconds duration, and has various features for user interaction.
While YouTube's revenue-sharing "Partner Program" made it possible to earn a substantial living as a video producer—its top five hundred partners each earning more than $100,000 annually [271] and its ten highest-earning channels grossing from $2.5 million to $12 million [272] —in 2012 CMU business editor characterized YouTube as "a free-to ...
YouTube is an online video sharing platform owned by Google, founded on February 14, 2005 by Steve Chen, Chad Hurley, and Jawed Karim, and headquartered in San Bruno, California, United States. It is the second-most visited website in the world, after Google Search .
In certain cases, YouTube will pay creators a percentage of the advertising revenue for advertisements that are placed within and before or after videos. The approximate share of advertising revenue paid to the creators of monetized videos is reported to be 55%; in 2013, the average creator's income was estimated to be $7.60 per thousand views. [2]
Revenue sharing is the distribution of revenue, the total amount of income generated by the sale of goods and services among the stakeholders or contributors.It should not be confused with profit shares, in which scheme only the profit is shared, i.e., the revenue left over after costs have been removed, nor with stock shares, which may be bought and sold and whose value may fluctuate.
The Q2 revenue was up only 4 percent on the video platform’s second quarter revenue of just over $7 billion in the same period of 2021. ... YouTube brought in $7.34 billion in advertising ...