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With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 million liters of drinking water to children across the world. [10] In 2017, CoverGirl reinvented their brand by adopting a new strapline "I Am What I Make Up" instead of the past strapline "easy, breezy, beautiful" for 20 years.
From “old-money blonde” to the return of lowlights, 2024 was all about low-maintenance hair colors. While natural hues aren't going anywhere anytime soon, celebrity colorist and Redken ...
In Italy, hair and body products make up approximately 30% of the cosmetic market. Makeup and facial care are the most common cosmetic products exported to the United States. According to Euromonitor International, the market for cosmetics in China is expected to be $7.4 billion in 2021 up from $4.3 billion in 2016.
This primer goes on clear, making it suitable for all skin tones, and leaves a dewy finish.
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.