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In 2018, Kraft-Heinz introduced the KD Shaker, which was a plastic bottle of Kraft Mac and Cheese Dinner's powdered cheese, allowing one to use the cheese powder as they wish, without needing to worry about unused pasta. The product is similar to shelf-stable Parmesan cheese powder bottle cans. [16] [17]
This is a list of brands developed, owned, or licensed by Mondelez International (formerly Kraft Foods Inc.). The company's core businesses are snack foods and confectionery. Kraft-branded products are made for some international territories by Mondelez International under license from Kraft Heinz Company since 2012.
In August 2022, Kerry Group acquired the B2B powdered cheese business and related assets of The Kraft Heinz Company for consideration of $107.5 million. [24] In January 2023, IRCA, Advent International’s portfolio company, agreed to buy Kerry Group’s Sweet Ingredients Portfolio for €500 million. [25]
The OG powder cheese option reigns supreme. Velveeta and Stouffer's each received one vote—a tie. But when it comes to boxed mac and cheese , it's not always about flavor or how real it tastes.
Kraft, whose brands include Philadelphia Cream Cheese and Heinz ketchup, said it raised prices by 3.8 percentage points in the fourth quarter when demand for its products was also robust.
The company noted in a statement that 67% of U.S. cheese consumers are "eager to try new foods," calling out a 20% increase in sales for flavored cheese slices.