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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
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The same conditions were impacting the market share for the Levi brand, leading to Levi Strauss closing a number of factories worldwide and taking direct control of the operations of GWG in 2002. [5] Attempts to make the GWG brand profitable again were not successful, and the Edmonton GWG factory, along with all remaining Levi Strauss factories ...
In the 1920s, Levi Strauss and Co. began producing women’s khakis made specifically for outdoor activity and comfort. [3] By the late 1920s, khaki underwent another label change and now falls under the “Two Horse Brand”. In 1963, the company opened its first warehouse below the Mason–Dixon line. The new factory was in Blackstone, Virginia.
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Levi Strauss stock moved 8% higher in the week after it teased the brand partnership with the all-time leading Grammy winner on Sept. 23. But shares of Levi's dropped 7.6% in the trading session ...