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The launch collection features high-end jewelry, using lab-grown diamonds crafted in the United States and hand-made in Italy, together with silk scarves and other accessories. [ 3 ] The jewelry is crafted using a combination of recycled sterling silver , 18 carat gold and set with diamonds , often also incorporating colorful, hand-painted enamel .
The company was known for its ability to be on the forefront of fashion and design and had a history of sending its designers to Europe. In 1925, James Napier attended the World's Fair Exposition Internationale des Artes Decoratifs et Industriels Modernes in Paris, and brought back with him business ideas, including designs influenced by Parisian and European fashion.
In 2003, Evan Yurman joined the company, and in 2004 he became the design director of the Men's and Timepiece Collections. In 2009, he launched an exclusive collection of high-end jewellery and began overseeing the company's Wedding Collection, which debuted in 2006. [11] In 2017, Rizzoli published David Yurman Cable, the brand's first book. [7]
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In China, the most uncommon piece of jewellery is the earring, which was worn neither by men nor women. [61] In modern times, earrings are still considered culturally taboo for men in China—in fact, in 2019, the Chinese video streaming service iQiyi began blurring the ears of male actors wearing earrings.
In the late 2000s, Tanishq made its first attempt to go international with stores in the United States (at Chicago and New Jersey), but closed them after a few years.In 2020, in the middle of the COVID-19 pandemic, it opened its first store in Dubai.
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The Dutch diamond-cutter Alfred Van Cleef and his father-in-law, Salomon Arpels, founded the company in 1896. In 1906, following Arpels’s death, Alfred and two of his brothers-in-law, Charles and Julien, acquired space for Van Cleef & Arpels at 22 Place Vendôme, across from the Hôtel Ritz, where Van Cleef & Arpels opened its first boutique shop. [3]