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The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami -based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group , the program featured a viral marketing website ...
The Subservient Chicken was an advertising program starring a costume chicken character to promote Burger King's TenderCrisp chicken sandwich and their "Have it Your ...
After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns. Other versions of the character appeared for various other promotions of new and limited time versions of the product.
The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called The Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room ...
Story wrote, "Using Xbox data on game use, the Burger King game equates in time spent to more than 1.4 billion 30-second commercials[.]" [12] The success of the project, including Big Bumpin ' was noted as a key part of Burger King's 40% increase in sales during the quarter and it was affirmed by Russell Klein that Burger King attributed the ...
Burger King's iconic Whopper has been a staple since 1957, debuting just four years after the chain's founding. Priced at 37 cents, it offered a larger, premium option compared to the chain's ...
Burger King’s hamburger is a classic fast food option that’s lower in calories and offers more balance than other BK menu items. With around 250 calories and 15 g of protein, ...
Burger King and Blitz Studios split the creative process up for the three games. Sneak King is the game that Burger King had creative control over, and which was envisioned based on the King commercials. [8] Oliver stated, "Sneak King is derived by them, purely from their commercials. It was basically 'here's our commercials, we have to have a ...