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A persona (plural personae or personas) is a strategic mask of identity in public, [1] the public image of one's personality, the social role that one adopts, or simply a fictional character. [2] It is also considered "an intermediary between the individual and the institution."
Here, the illustration person called Femi is a persona used online. A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a potential end user. [1] Personas represent the similarities of consumer groups or segments.
According to Jung, the development of a viable social persona is a vital part of adapting to, and preparing for, adult life in the external social world. [2] " A strong ego relates to the outside world through a flexible persona; identifications with a specific persona (doctor, scholar, artist, etc.) inhibits psychological development."
A person (pl.: people or persons, depending on context) is a being who has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of property, or legal responsibility.
Internet identity (IID), also online identity, online personality, online persona or internet persona, is a social identity that an Internet user establishes in online communities and websites. It may also be an actively constructed presentation of oneself.
Personality can be determined through a variety of tests. Due to the fact that personality is a complex idea, the dimensions of personality and scales of such tests vary and often are poorly defined.
Jungians have explored the overlap between Jung's concept of the persona and Winnicott's false self; [37] but, while noting similarities, consider that only the most rigidly defensive persona approximates to the pathological status of the false self.
Third persona can be distinguished from marginalization because the Third Persona is not only denied power and public voice, but is, at a basic level, denied consideration or recognition by those in power. While marginalization is an overt removal of power, the third persona suffers from an innate or unrecognized removal from power.