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Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
(e.g., the advertising campaign slogan "Ford has a better idea!") Guilt by association or Reductio ad Hitlerum This technique is used to persuade a target audience to disapprove of an action or idea by suggesting that the idea is popular with groups hated, feared, or held in contempt by the target audience.
Ambush marketing is a form of associative marketing, used by an organization to capitalize upon the awareness, attention, goodwill, and other benefits, generated by having an association with an event or property, without that organization having an official or direct connection to that event or property. [16]
The association promotes and advocates for independent production and post companies. [ 3 ] [ 4 ] The AICP's purpose is to disseminate industry information; represent the production and post companies within the advertising industry, in labor negotiations and before governmental officials; create industry standards; and provide professional ...
The tobacco companies pioneered the new advertising techniques when they hired Bernays to create positive associations with tobacco smoking. [2] [3] Advertising was also used as a vehicle for cultural assimilation, encouraging workers to exchange their traditional habits and community structure in favor of a shared "modern" lifestyle. [39]
Advertising agencies repeatedly pair products with attractive women in television commercials with the intention of eliciting an emotional or sexually aroused response in the consumer. This causes the consumer to be more likely to buy the product than when presented with a similar product without such an association.