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Here, the illustration person called Femi is a persona used online. A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a potential end user. [1] Personas represent the similarities of consumer groups or segments.
For example, the users in a university BBS usually know some of the others in reality since the users can only be the students or professors in this university. However, the freedom of expression is limited since some university BBSs are under control of the school administration and the identities are related to student IDs.
Persona studies is an academic field developed by communication and media scholars. [4] The term "persona" has been discussed by sociologists Robert Park [5] and Erving Goffman [6] in the 1950s. It is a tool to become persons by constructing the conception of our role and connecting the inner conception to the outer world as individuals. [7]
According to Jung, the development of a viable social persona is a vital part of adapting to, and preparing for, adult life in the external social world. [2] " A strong ego relates to the outside world through a flexible persona; identifications with a specific persona (doctor, scholar, artist, etc.) inhibits psychological development."
George P. Burdell, eternal Georgia Tech student. Eddie Burrup, fake Australian aboriginal painter. Johnny "The Celestial Comet" Chung, supposed Chinese-American football player for the nonexistent Plainfield Teacher's College. Allegra Coleman, nonexistent supermodel. Tom Collins, fictitious gossip and namesake of the gin-and-lemon-based cocktail.
According to Alberts, Elkind, and Ginsberg the personal fable "is the corollary to the imaginary audience.Thinking of themselves as the center of attention, the adolescent comes to believe that it is because they are special and unique.” [1] It is found during the formal operational stage in Piagetian theory, along with the imaginary audience.
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The first academic recognition of extreme users can be seen within Interaction Relabelling and Extreme Characters: Methods for Exploring Aesthetic Interactions. [5] [1] Through its citing of specific studies in the use-cases of personas, it brings to fruition how many studies had been citing the use of extreme characters within their product design without realising its academic potential.