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A paper campaign is a political campaign in which the candidate only files the necessary paperwork to appear on the ballot. [ 26 ] [ 27 ] The purpose of such a token effort may be simply to increase name awareness of a minor political party, to give voters of a certain ideology an opportunity to vote accordingly, or to ensure that the party has ...
Vicksburg was strategically vital to the Confederates. Jefferson Davis said, "Vicksburg is the nail head that holds the South's two halves together." [4] While in their hands, it blocked Union navigation down the Mississippi; together with control of the mouth of the Red River and of Port Hudson to the south, it allowed communication with the states west of the river, upon which the ...
Dean's campaign was able to raise large amounts of money in small increments. In January 2004, his campaign had raised $41 million, mostly from online supporters. A total of 318,884 individuals contributed to his campaign, with over 61% of the contributions being under $200. Less than 1% of individuals gave $2000, the federal limit. [13]
Fourth, campaigns should be justified and undertaken in an efficient, effective and relevant manner. The last principle states that campaigns must comply with legal requirements and procurement policies and procedures. This is particularly important in respecting laws with broadcasting and media. [21]
Election campaign communication can be examined using one single research method or a multitude of methods. A "multimethod study on the role of television during the European election campaign" in 1979 has been conducted by Jay Blumler, combining survey research of party-representatives and voters with a "content analysis of campaign reporting ...
Fundraising plays a central role in many presidential campaigns, and is a key factor in determining the viability of candidates. Money raised is applied for the salaries of non-volunteers in the campaign, transportation, campaign materials, media advertisements and other contingencies.
Campaign finance – also called election finance, political donations, or political finance – refers to the funds raised to promote candidates, political parties, or policy initiatives and referendums.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.