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  2. Countersignaling - Wikipedia

    en.wikipedia.org/wiki/Countersignaling

    Countersignaling or countersignalling is the behavior in which agents with the highest level of a given property invest less into proving it than individuals with a medium level of the same property.

  3. Contingent valuation - Wikipedia

    en.wikipedia.org/wiki/Contingent_valuation

    Contingent valuation surveys were first proposed in theory by S.V. Ciriacy-Wantrup (1947) as a method for eliciting market valuation of a non-market good.The first practical application of the technique was in 1963 when Robert K. Davis used surveys to estimate the value hunters and tourists placed on a particular wilderness area.

  4. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    The same change in price framed differently, for example as a $5 discount or as a $5 surcharge avoided, has a significant effect on consumer behavior. [16] Although traditional economists consider this " endowment effect ", and all other effects of loss aversion, to be completely irrational , it is important to the fields of marketing and ...

  5. Counterfactual thinking - Wikipedia

    en.wikipedia.org/wiki/Counterfactual_thinking

    Counterfactual thinking is a concept in psychology that involves the human tendency to create possible alternatives to life events that have already occurred; something that is contrary to what actually happened.

  6. Counter-economics - Wikipedia

    en.wikipedia.org/wiki/Counter-economics

    Counter-economics is the study of the Counter-Economy and its practices. The Counter-Economy includes the free market, the Black Market, the "underground economy," all acts of civil and social disobedience, all acts of forbidden association (sexual, racial, cross-religious), and anything else the State, at any place or time, chooses to prohibit ...

  7. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    A rejection and elimination of psychology from economics in the early 1900s brought on a period defined by a reliance on empiricism. [9] There was a lack of confidence in hedonic theories, which saw pursuance of maximum benefit as an essential aspect in understanding human economic behavior. [6]

  8. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    Acquisition value is the money that one is ready to part with for physically acquiring some good. [15] Transaction value is the value one attaches to having a good deal. [15] If the price that one is paying is equal to the mental reference price for the good, the transaction value is zero.

  9. Behavioral game theory - Wikipedia

    en.wikipedia.org/wiki/Behavioral_game_theory

    Behavioral game theory analyzes interactive strategic decisions and behavior using the methods of game theory, [2] experimental economics, and experimental psychology. Experiments include testing deviations from typical simplifications of economic theory such as the independence axiom [3] and neglect of altruism, [4] fairness, [5] and framing ...